Sample Case Study: The Art Gallery of NSW

Bringing David Hockney’s a Dilemna Exhibition to Australia

Program Formulation

The primary stakeholders could be classified as internal and external. Internal stakeholders encompass the event organizing team like the event director, managers (programming, safety, medical, guest, backstage, welfare, production, lighting and sound, site, security, licensing, traffic), event assistant, site crew, artist liaison, community liaison, advertising/marketing/publicity agency and website sales (Lesley and Lesley 11). External stakeholders consist of the Art Gallery of NSW (venue owner), sponsors, contractors and service providers/suppliers of amenities such as water, electricity, accommodation, food and transport). Other external stakeholders will encompass media, customers (participants including speakers, artists and performers), competitors, neighborhood (Sydney and Australian population), foreign visitors, volunteers and stewards, municipality of Sydney and national government of Australia (regulatory authorities). The others include industry sector companies, community companies, interest groups and associations (Lesley and Lesley 12).

Internal Stakeholders

• Event Director
• Managers (programming, safety, medical, guest, backstage, welfare, production, lighting and sound, site, security, licensing, traffic and web site sales)
• Event assistant
• Site crew
• Artist liaison
• Community liaison
• Advertising/marketing/publicity agency

External Stakeholders

• The Art Gallery of NSW (venue owner)
• Sponsors
• Contractors and service providers/suppliers of amenities such as for instance water, electricity, accommodation, food and transport)
• Media
• Customers (participants including speakers, artists and performers)
• Competitors
• Neighborhood (Sydney and Australian population)
• Foreign visitors
• Volunteers and stewards
• Town of Sydney and national government of Australia (regulatory authorities). Industry sector companies
• Community organizations, interest groups and associations.

The Art Gallery of NSW

The NSW Gallery will increase the amount of art exhibitions it has hosted. In addition , the popularity of the NSW Gallery will increase. It is because the exhibition is likely to attract viewers who've never visited it. Further, the NSW Gallery will probably increase its revenues from the sale of existing collections to art lovers who will attend the exhibition
District (Sydney and Australian population).

The neighborhood community could have an opportunity to view David Hockney’s works, that they may not otherwise access in the lack of such an exhibition. Moreover, the exhibition will inspire infrastructural improvements. These will improve the accessibility of essential services such as transport, sanitation and electricity for the local community. In addition , the exhibition will attract foreign visitors. This can promote the image of Sydney and Australia being an attractive tourist destination.

Event Director

The function director will receive local and international recognition for overseeing the business of the exhibition successfully. Moreover, the function director will probably receive proposals to oversee the management of similar events within and outside Australia, later on. In addition , the function director will receive attractive compensation for excellent event management.

Sponsors

Sponsors will get a way to promote art and artistic talent. They are going to also boost their image by associating with a successful exhibition. For instance, organizations will attract positive publicity for sponsoring the event. Additionally , sponsors can use the exhibition to identify investment opportunities in Australia.

Town of Sydney and National Government of Australia

Through the exhibition, the local and national governments will increase the image of Sydney and Australia world wide as supportive of art and attractive tourist destinations. In addition , the local and national governments will boost their image in the public eye by performing infrastructural improvements. The exhibition will also let them have an opportunity to meet sponsors who are able to provide financial assistance to support the growth of art and the economy in Australia.

Benefits Breakdown Structure

For AGNSW, the exhibition increase the gallery’s reputation global. It will also generate revenue for the gallery, as well as, increase its membership. The exhibition will showcase the gallery’s collections to visitors from nations global. It will also attract potential buyers of the other gallery collections, in addition to, induce other artists a subscription. For Sydney, the exhibition will promote it as a world class art city because it will attract local and foreign visitors, including art lovers. For sponsors, the exhibition will offer opportunities to support art, as well as, identify potential areas for investment.

Work Streams

Every work stream will address an aspect of the project scope (Kendrick 307). They are going to include exhibition, logistics, security, sales, marketing and sponsorship. Exhibition calls for presenting and displaying Hockney’s works in a organized manner. Logistics will encompass various tasks including budget development, supplier solicitation and contract negotiations on clients’ behalf. Other logistical considerations should include the registration of attendees, on site staffing, communications with suppliers and attendees, preparation of itinerary and booking forms, transportation, parking and accommodation arrangements and production management of aspects such as sound, lighting and video…