Marketing Analysis Essay: The Importance of Targeting

The fact remains that a advertising campaign cannot be designed for each and every potential consumer in the world. Some individuals will simply maybe not be interested in the marketed service or product, while others will never be able to afford it. There may be many reasons why some segments of the populace might never buy a product or work with a service. That is where targeting comes into play, which can be “a process to provide information regarding products or ideas to the mark audience” (Burnett and Moriarty 3). In case a business owner wants his or her advertising campaign to be efficient, she or he should determine which populace group and which audience the product or service will soon be introduced to.

For instance , if a business is associated with website development, almost certainly, the service may not take advantage of being advertised to seniors who almost certainly are not used to the internet or may not make use of a computer. The goal audience when this occurs can be people or organizations offering their services on the web and who might be enthusiastic about widening the database of the clients.

Whenever a business owner starts researching the market, she or he might start thinking that all customers already are taken by competitors. That’s why it is strongly recommended to start with a database of existing customers. They can be acquaintances, friends, family members, and people who might already be helpful. Once a business builds a base of loyal clients, it could move further.

As a business proprietor or a professional marketer, you should remember that people love attention. According to Davidow, “responding quickly, apologizing, or offering compensation are all beneficial” (225). Each client should believe that they're of special importance for a business.

Targeting is an crucial part of any marketing campaign. All potential customers cannot be reached, but if a company owner can reach the needed audience, the marketing campaign features a higher possibility of being successful.

Works Cited

Burnett, John, and Sandra Moriarty. Advertising: Principles and Practice. 7th ed., Prentice Hall, 2005, p.3.
Davidow, Moshe. “Organizational Responses to Customer Complaints: What Works and What Doesn’t. ” Journal of Service Research, University of Haifa, 2003, p.225.