Coursework Sample: Pizza Hut in Hong Kong

Are basic customer requirements considered by the merchandise provider?

Effect

Pizza Hut in Hong Kong has an objective of providing quality services to clients by offering delicious meals and drinks. A good marketing strategy is really a key factor in success of each business; consequently , Pizza hut in Hong Kong supplies a variety of quality meals and drinks offering pizza, pasta and several snacks ((Jones, 2011). Although most foods which are served by the restaurant have Western origin, the business has flavored some of its products with Chinese ingredients making them attractive to the locals that are majority clients in the area.

Pizza Hut was started 50 years ago in United States and contains been established in several other countries. All of the respondents acknowledged that they knew about the existence of Pizza Hut in Hong Kong, this means that the business is well known in Hong Kong because it employed a good marketing strategy. Respondents are also content with the meals that exist in the restaurant, which means that the company spent some time working on the diversity of different clients. It is evident that Pizza Hut in Hong Kong has successfully achieved in designing something that matches the need because of this specific attribute. Consumer’s value have been considered in making food and drinks which can be found in this noble restaurant.

Taste

Product quality is vital in influensing consumer demands. High quality services and products increase sales because clients are drawn to products whose quality is exceptional. The meals industry is quite competitive ergo need for quality tasty foods as poor products lead to massive lack of customers (Ryan, 2011).

In Pizza Hut restaurant the taste attribute has been developed. Within my research and the results of the questionnaires that were filled by the respondents it's clear that the company offers quality products and services because significantly more than 80 per cent of the clients have agreed that the taste of the meals is good. Respondents attributed that cold meals are usually perhaps not fresh and so they do not have a pleasant taste. Pizza Hut restaurant offers hot and fresh refreshing products and services. Customer’s satisfaction in the restaurant’s food taste indicates that the restaurats have successfully achieved customer’s requirements.

Cost

Cost is an important aspect in marketing. High costs can lower demand of products as it may be burdensome for potential consumers to afford high priced products. Even though high quality is attributed to high costs, lowering of cost can result in poor market attraction of the top of high class society. Therefore , determining cost of products must certanly be done in a fashion that accommodates each social class. In, addition the prevailing competition available in the market also helps you to determine an appropriate cost of product so that you can maximise sales and stay ahead of the competitors (Ryan, 2011).

In my own research, I was able to obtain data showing the number of people willing to purchase a product at a given selection of price. It had been evident that majority (more than 50%) of rich professionals such as for example managers could actually pay more (more than HK $140) even though many of them did not choose the product. Pizza was not a preferred meal to them because majority of the experts were men. High charges for pizza lowered the purchasing power of students, like no single student was able to afford pizza priced above HK $140. But according to the design of the costs of pizza at Pizza Hut, every class is accommodated because the restaurant offers several types of pizza which are affordable to people from different economic classes. Pizza Hut creatively designed its services and products to stretch across a broad price range therefore suiting a broad client base…