Advertising to Young ones Essay Sample: Argumentative Marketing Essay

Why Should the Government Forbid Advertising to Kiddies?

In the modern world, young ones from the initial years have access to smartphones, tablets, laptops, and a large number of other modern technologies. Despite the fact that some individuals believe that access to modern technologies and the internet can be hugely harmful to young ones, the main danger lies in what children see on the internet, rather than the technology itself. Modern computers, smartphones, and tablets have parental controls that allow parents to create restrictions for young ones so that they don't have access to inappropriate content.

Nevertheless the only aspect parents can not control is advertising, which will be on most web sites on the internet, on YouTube, and practically other platforms. Given the fact that young ones do not have critical thinking , nor understand the principles of marketing, they need to not come in contact with advertising and the government should restrict advertising to young ones by law.

Based on Yankelovich, an industry research firm, each person sees more than five, 000 ads every day, that's, people are always confronted with advertising and can not get rid of it (Story). Furthermore, these studies were performed almost 12 years ago, therefore it can be said with confidence that with the growth of the internet, each user is significantly more vulnerable to advertising than before. Although children spend significantly less time on the internet, even three-year-old young ones watch YouTube every day, which contains a many advertisements. Indeed, the leadership of Alphabet and YouTube understand how serious this problem is, so they gradually struggle with inappropriate content and advertising for children (Ong). But inspite of the efforts of a private company, the government just isn't doing such a thing to protect young ones from intrusive advertising on children’s products and services.

Furthermore, it is extremely crucial that you take into account the undeniable fact that when organizations target kiddies as an audience, children aren't final buyers, since they would not have the money to produce purchases. Unlike adults, kiddies do not know the worth of money and they can not make critical decisions in regards to the appropriateness of purchases. It's much easier for marketers to attract the interest of kiddies than adults, and, unfortuitously, they put it to use and sell as much as possible. Simply because that parents often can not refuse their children or it is easier for them to make concessions, they make senseless purchases that'll not have any value.
Finally, modern advertising for kiddies can have political overtones. Unlike adults, kiddies have limited knowledge about politics, and therefore absorb all the information they receive from TV or the internet. Marketers often use children for marketing purposes, in order to transfer through them some information for adults (Olson and Thjømøe). Marketers can use a cartoon format to attract children and inspire them with various political thoughts.

It must be said that advertising for kiddies has no value either for children or for their parents; advertising for children has value just for marketers who use kiddies to make their parents spend some money. Due to the fact that children would not have sufficient cognitive abilities, they can't think critically, which often contributes to unreasonable and senseless purchases. Finally, marketers use kiddies to promote various political thoughts that have both short-term and long-term negative consequences. For the reason that advertising for children has only a negative impact that governments should work with private companies to attenuate advertising for children on the web, on tv, and on the street.

Works Cited

Olson, Erik L., and Hans Mathias Thjømøe. “The Relative Performance of TV Sponsorship versus Tv Spot Advertising. ” European Journal Of Marketing, vol 46, number 11/12, 2012, pp. 1726-1742. Emerald, doi: 10. 1108/03090561211260068. Accessed 19 Jan 2019.
Ong, Thuy. “Youtube Pulls Advertisements on 2 Million Inappropriate Children’s Videos. ” The Verge, 2017, https://www.theverge.com/2017/11/28/16709214/-autocomplete-search-function-child-exploitation-ads.
Story, Louise. “Anywhere the Eye Can easily see, It’s More likely to See an Ad. ” The New York Times, 2007, https://www.nytimes.com/2007/01/15/business/media/15everywhere.html.