Gender PowerPoint Presentation Sample
Our author has established a gender PowerPoint presentation that covers the issue on the role of advertising in creating gender stereotypes. But before looking at our presentation, let’s discover the most critical information about stereotypes and advertising.
In modern society, the mass media has changed into a part of the socialization of younger generations and adults; it plays an important role in shaping public opinion, assessing people and events, and setting certain standards of life and consciousness one of the masses. None the less, modern people cannot imagine life without newspapers, tv, and internet that quickly can tell about the most critical events on earth, country, or city.
Studies related to gender stereotypes were only available in late 50s of the 20th century, when the absolute goal of psychologists and sociologists was to reveal the conventional representations of men for women and women for men. In line with the results of the survey, it absolutely was found out that the positive image of the man was associated with competence, rationalism, and activity. An optimistic image of a woman was described with concepts of sociability, emotional support, and warmth. Negative features for men were called authoritarianism and rudeness, for women – heightened emotional response and inertia. The researchers did not make an effort to explain the main reason of emergence and existence of gender stereotypes, focusing only on stating the very fact of its presence.
Media is not only magazines, newspapers, TELEVISION, and internet. Media is really a platform and is a essential environment for the modern person. Today stereotypes have changed a lot, particularly in comparison to the start of the 20th century. But nonetheless, the pictures of people are poor, and the duty of media is to develop a verbal and visual image with sufficient characteristics of gender roles in the general public consciousness.
Therefore , what is a stereotype? How does media portray the stereotypes of men and women? Always check the answers in our gender PowerPoint presentation!
