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Essay About Junk food Advertising to Children and Childhood Obesity

Academic level:
College
Type of paper:
Essay (any type)
Discipline:
MARKETING
Pages:
1
Sources:
2
Format:
MLA
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How Fast Food Advertising Influences Kiddies: Does It Affect Obesity Rates among Children?

Childhood obesity is just a cause of major concern in our contemporary world. When it comes to this dilemma, diet and lifestyle dilemmas are key facets, such as extortionate intake of fast food. Thus, it’s unsurprising that the intake of fast food ads is for this likelihood of obesity in kiddies. The strength of this influence is alarming and requires a closer look.

Junk food is detrimental to health when consumed in huge amounts due to an excessive amount of saturated fat, cholesterol, along with other harmful substances. However , this sort of food remains popular, particularly among kids, due to the attractive taste of ingredients like fat and salt. Businesses capitalize upon this addictive quality of their services and products through strong branding and advertising, which often brings in more consumers.

Based on research, the impact of advertisements is linked straight to the sheer amount of time spent viewing displays (Chou et al. 20). This means that the longer the little one spends watching tv, the more likely they've been to come in contact with a plethora of similar, attractive ads from various brands.

The impact of advertisements is particularly evident and visible in children who've an above average human body mass index (Andreyeva, Tatiana et al. 1). Brand advertisements on television entice a market that is susceptible to the negative impacts of these products.

The existing research helps it be clear that there surely is some truth to the negative impacts of junk food advertisement on children. This is a sign that action must be taken imminently concerning such displays on TV to be able to combat the widespread issue of childhood obesity.

Works Cited

Andreyeva, Tatiana, et al. “Exposure to Food Advertising On Television: Associations with Children’s Fast Food and Soft Drink Consumption and Obesity. ” 2011, doi: 10. 3386/w16858.
Chou, Shin-Yi, et al. “Fast-Food Restaurant Advertising on Tv and Its Influence on Childhood Obesity. ” NBER WORKING PAPER SERIES, 2005, doi: 10. 3386/w11879

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Obesity is a modern plague. When it concerns childhood obesity, this situation becomes even worse. This dilemma has reached a frightening degree and should be solved at the state level. While parents, teachers, health practitioners, and politicians are fighting for the health of the youth, marketing specialists keep addressing ads to kiddies. In the fast food advertising essay sample above, you’ll find the details about the connection between childhood obesity and take out advertisement.

Undoubtedly, obesity and advertising to children are grave dilemmas. If you want to discover more, check our list of 90 obesity essay topics and a marketing essay sample in addition to this essay about fast food advertising to kiddies.

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